The Push for Physical Controls: Why Hyundai Owners Want Buttons Back in Their Cars

As in-car technology has evolved, many car manufacturers have shifted from physical buttons to touchscreen controls for functions like infotainment, climate control, and even safety features. This trend was initially driven by convenience and cost savings. However, recent feedback from Hyundai owners reveals that not all drivers are thrilled with this touchscreen-heavy approach.

Hyundai’s Focus Group Findings

In a recent focus group led by Hyundai Design North America (HDNA), owners voiced their frustration over excessive reliance on touchscreens for essential controls. Ha Hak-soo, Vice President of HDNA, noted that customers found the touchscreen-heavy design stressful and inconvenient, especially when trying to adjust a setting quickly. While Mr. Ha didn’t confirm a complete return to physical buttons, he hinted that Hyundai may shift toward a more balanced approach, reducing the number of controls hidden in sub-menus.

The Case for Buttons: How Other Brands Are Adapting

Hyundai isn’t the only brand recognizing the demand for more physical controls. Volkswagen, for example, faced criticism when it introduced haptic buttons on the steering wheel and touch-sensitive climate sliders, which could be activated with a light touch. The backlash led Volkswagen to reverse its course, with CEO Thomas Schäfer acknowledging that these changes had "definitely done a lot of damage" to the brand's image. As a result, some newer models have already returned to traditional push-buttons.

Tesla, on the other hand, has continued to embrace touchscreen-centric design. The updated Model 3 and Model Y integrate controls like the gear selector and windshield wipers into the touchscreen system, moving away from traditional stalks and buttons. While this approach appeals to tech enthusiasts, it has raised concerns among some drivers about ease of access and safety in critical moments.

Safety Concerns: New Standards on the Horizon

To address these concerns, Euro NCAP, the European equivalent of Australia’s ANCAP, has announced new safety standards that will take effect in 2026. These guidelines will penalize vehicles that make essential controls—such as indicators, hazard lights, wipers, and even the horn—unavailable through physical buttons. This move aims to ensure drivers can access critical functions quickly and safely, emphasizing a growing shift back towards physical controls.

The Future of In-Car Controls: Striking the Right Balance

Hyundai’s recent focus group findings underscore a broader industry realization: while touchscreen technology offers sleek design and cost-saving benefits, many drivers still prefer physical buttons for frequently-used controls. As brands balance modern tech with user-friendly functionality, it will be interesting to see if more manufacturers follow Hyundai and Volkswagen’s lead in reintroducing physical controls.

As customer preferences shape the design of new vehicles, it’s clear that manufacturers are listening and responding to the call for a more intuitive, tactile driving experience. The upcoming safety regulations from Euro NCAP may further accelerate this trend, making vehicles not only more user-friendly but also safer for everyone on the road.