The Kia Tasman Ute: Turning Heads as It Nears Australian Launch at Tynan Kia Sutherland
Kia’s bold new entry into the competitive dual-cab ute market, the 2025 Kia Tasman, is already making waves across Australia. With nearly 20,000 expressions of interest and growing, the Tasman is proving that sometimes seeing really is believing. Customers are beginning to embrace its unconventional, boxy styling, with many preferring it "in the metal" over initial photos. For locals in the Sutherland Shire, Tynan Kia Sutherland will be the place to experience the Tasman firsthand when it arrives in July 2025.
Winning Over the Critics
When Kia revealed the Tasman ute in late October, its bold, boxy design sparked plenty of online debate. But as customers become more familiar with its unique styling, Kia Australia says there has been a "narrative shift" in opinions.
Dean Norbiato, Kia Australia’s General Manager of Marketing, explained:
“We’re really starting to see a separation in opinion from the initial launch. People who have physically seen it in the flesh seem to have a different opinion from seeing one 2D image of the vehicle.”
For customers at Tynan Kia Sutherland, the opportunity to see the Tasman up close will highlight its standout interior and commanding road presence. Early feedback suggests that once buyers experience the vehicle in person, their appreciation for its rugged design grows.
A Growing Market Presence
Interest in the Kia Tasman has surged, with Kia Australia now receiving between 50 and 60 expressions of interest per day – a significant jump from 15 per day immediately after its reveal. Kia is confident this interest will translate into strong sales, with a target of 20,000 to 25,000 units annually, aiming for a 10% market share.
If achieved, the Tasman could rank as the fourth-best selling ute in Australia, trailing only heavyweights like the Ford Ranger, Toyota HiLux, and Isuzu D-Max.
The majority of current interest is coming from private buyers, but Kia also expects demand to grow among fleet operators, particularly as its dedicated fleet team expands its involvement.
Built for Australia: Three Variants
Set to arrive at Tynan Kia Sutherland in July 2025, the Kia Tasman will be available in at least three model grades to suit various lifestyles and needs:
- Standard Variant – A versatile and capable workhorse.
- X-Line – A road-oriented model, ideal for urban and highway driving.
- X-Pro – The off-road-focused flagship featuring all-terrain tyres and rugged enhancements.
Both dual-cab pick-up and cab-chassis body styles will be available, ensuring the Tasman meets the demands of tradies, adventurers, and families alike. A single-cab version will be offered overseas but is currently off the radar for Australia.
Under the bonnet, the Tasman will be powered by a proven 2.2-litre turbo-diesel four-cylinder engine, producing 154kW and 441Nm. Paired with an eight-speed automatic transmission and four-wheel drive, the Tasman promises solid performance both on and off the beaten track.
Competitive Pricing to Take on Rivals
Kia has yet to confirm pricing for the Tasman, but it will face stiff competition from segment leaders. Rivals like the Ford Ranger, Toyota HiLux, and Isuzu D-Max range from $62,000 to $71,500 before on-road costs for high-grade models. Kia is expected to price the Tasman competitively to secure its share of this booming market.
For customers at Tynan Kia Sutherland, the Tasman’s combination of bold design, strong performance, and Kia’s renowned reliability makes it a compelling new player in the dual-cab ute segment.
Coming Soon to Tynan Kia Sutherland
With its rugged design, impressive powertrain, and growing customer interest, the 2025 Kia Tasman is shaping up to be one of the most exciting vehicle launches of next year. Whether you’re a tradie looking for a tough work ute, an off-road enthusiast seeking adventure, or a family needing a capable dual-cab for every day, the Tasman delivers.
Visit Tynan Kia Sutherland in July 2025 to see the Tasman for yourself, book a test drive, and discover why it’s already turning heads across Australia.
Register Your Interest TodayBe among the first to experience the Tasman by registering your interest at Tynan Kia Sutherland. With demand growing daily, now is the time to get ahead and secure your spot.
The countdown to July 2025 is on – and the Kia Tasman is ready to take the Australian ute market by storm.