Subaru Charges Ahead with All-Electric Solterra: A New Era for the Iconic Brand

Subaru Australia is electrifying the automotive landscape with the introduction of its latest offering, the Solterra. Designed to cater to the brand's fiercely loyal customer base while also attracting new buyers eyeing the market's expanding array of battery electric vehicles (BEVs), the Solterra promises to deliver everything expected of a Subaru and more.

Initial deliveries of the two Solterra variants are already underway, hitting the market ahead of its Toyota bZ4X counterpart by a couple of days. Priced competitively from $69,990 to $76,990 before on-road costs, both variants come equipped with all-wheel drive as standard, ensuring optimal performance in all conditions.

Blair Read, Managing Director of Subaru Australia, shared insights into the brand's vision for its first all-electric model during the Solterra's local launch near Brisbane. "It broadens our offering for loyal Subaru owners," he stated, emphasizing the brand's commitment to its dedicated customer base. "For those considering an EV for the first time, we have something to offer them."

The Solterra is poised to appeal to existing Subaru enthusiasts, particularly Forester or Outback owners looking to transition to electric mobility. "Given this is model number seven from a smaller model range, it does provide that potential for new people to come to the brand," added Read, highlighting the Solterra's potential to expand Subaru's market reach.

Subaru's decision to venture into the all-electric realm comes on the heels of a remarkable year for the brand, marked by a 28% increase in sales, totaling 46,114 units, coinciding with its 50th anniversary in Australia. While Read declined to offer specific sales projections for 2024, he expressed optimism for another successful year. "We are confident in another good year," he remarked, citing the addition of the Solterra to the brand's lineup as a significant strength.

As Subaru embarks on this electrifying journey, Tynan Motors, one of Australia's most trusted automotive dealerships, stands ready to support customers in their transition to electric mobility. With a commitment to excellence and customer satisfaction, Tynan Motors offers a wide range of Subaru vehicles, including the groundbreaking Solterra. Whether you're a loyal Subaru enthusiast or a first-time EV buyer, Tynan Motors is your trusted partner on the road to a sustainable future.

The Solterra represents more than just a new model for Subaru; it signifies a bold step towards a cleaner, greener automotive future. With its blend of Subaru's renowned reliability, versatility, and all-electric power, the Solterra is poised to lead the charge in Australia's electric vehicle revolution. Get ready to experience the next chapter in Subaru's storied legacy with the Solterra.