Mitsubishi Prepares to Unveil New Seven-Seat SUV Concept at the Philippine Motor Show

Mitsubishi is making waves in the automotive world with the upcoming reveal of a seven-seat SUV concept at the 2024 Philippine Motor Show from October 24 to 27. This announcement marks a significant step for the Japanese automaker as it aims to strengthen its presence in the Association of Southeast Asian Nations (ASEAN) markets.

A Focus on Southeast Asia

The choice of location for this reveal underscores Mitsubishi’s commitment to the ASEAN market, where demand for versatile and spacious vehicles is on the rise. While details about the new seven-seater are still sparse, initial images show design elements that bear resemblance to the 2024 Mitsubishi Xforce, which was developed specifically for Southeast Asian consumers. The concept features a similar headlight signature, hinting that the seven-seater may be a derivative of this smaller SUV.

Uncertain Production Plans

While the teaser images suggest a broader market potential, it remains unclear how this new model will fit into Mitsubishi's global lineup. Notably, there are indications that the production version may not be available in Australia. This is particularly intriguing given Mitsubishi’s announcement in March 2023 to launch 16 new models or variants globally by 2028, with a combustion-powered three-row SUV expected by 2025.

Teasers from North America

Adding to the speculation, Mitsubishi Motors North America (MMNA) recently released a teaser image showcasing upcoming models, one of which closely resembles the new seven-seat concept. This image suggests that Mitsubishi is considering a design that could appeal to North American consumers as well. However, it is noteworthy that a similar silhouette did not appear in the Australian teaser lineup, which features eight vehicles—indicating that Australia may not see this new model.

A Shrinking Local Lineup

Mitsubishi's local lineup in Australia has continued to contract in recent years, with the discontinuation of models like the Mirage and Pajero in 2021, and the short-lived Express van in 2022. Currently, Mitsubishi sells five vehicles in Australia: the ASX, Eclipse Cross, Outlander, Pajero Sport, and Triton. With the introduction of the new seven-seat SUV likely targeting markets outside of Australia, it raises questions about the brand's strategy in the region.

Conclusion

As the automotive landscape continues to evolve, Mitsubishi's commitment to innovation and adaptation is evident in its plans for a new seven-seat SUV. While the concept may signal a shift toward more family-oriented vehicles in Southeast Asia, the uncertainty around its availability in other markets, particularly Australia, remains a topic of discussion. Enthusiasts and potential buyers will have to wait until the Philippine Motor Show for more details on what could be an exciting addition to the Mitsubishi lineup. Stay tuned for updates!