Mitsubishi Australia Gears Up for a New Era with Eight Upcoming Models

2024-09-03
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Mitsubishi is gearing up to introduce a fleet of eight new and heavily refreshed models over the next five years as it prepares to meet the challenges of the New Vehicle Efficiency Standard (NVES). This ambitious plan aims to solidify Mitsubishi’s position as a top-selling brand in Australia and adapt to the rapidly evolving automotive landscape, marked by increasing demand for electrification and tighter emissions regulations.

Electrification Takes Center Stage

Mitsubishi Australia’s CEO, Shaun Westcott, confirmed that these upcoming models would include a mix of hybrids, plug-in hybrids (PHEVs), and fully electric vehicles (BEVs). This strategic move aligns with the company's commitment to reducing emissions and supporting the global push towards combating climate change.

“We outlined our map from now to 2030, and in that map, we see a minimum of eight refreshed or new products coming into our portfolio,” Westcott said. “We understand the NVES, we support the NVES, and we are very strongly behind the need for reducing emissions.”

What's Coming? A Glimpse into Mitsubishi's Future Lineup

While specific details on all eight models are still under wraps, Mitsubishi has hinted at some of the vehicles we can expect:

  1. New-Generation Pajero Sport: Expected to arrive next year, this popular seven-seat SUV will likely be powered by the Triton's new 2.4-litre twin-turbo-diesel four-cylinder engine, boosting power from 133kW/430Nm to 150kW/470Nm. It will also feature updated safety systems and technology.
  2. Outlander Facelift: Set for a facelift likely next year, the mid-size Outlander SUV will offer a larger battery for its PHEV variant, potentially increasing its electric-only driving range to around 100km.
  3. New ASX: The ASX, now in its 14th year of production, is expected to get a significant refresh to remain competitive against rivals like the Mazda CX-30, MG ZS, and Hyundai Kona. In Europe, a second-generation ASX, based on the Renault Captur, offers a variety of powertrains, including petrol, mild-hybrid, hybrid, and PHEV options. A similar strategy could be employed for the Australian market.
  4. Triton Hybrid: The popular Triton ute is anticipated to receive a hybrid powertrain. While the specific technology is still under consideration, a plug-in hybrid variant is likely, given Mitsubishi’s and Nissan’s plans to co-produce a PHEV in the US.

Back to Electric: A New Chapter in Mitsubishi's EV Journey

Mitsubishi, an early pioneer in electric vehicles with the i-MiEV back in 2010, is planning a return to the electric car market. The brand is exploring options to re-enter the EV space, potentially with a model sharing underpinnings with the next-generation Nissan Leaf, Renault Megane E-Tech, or Nissan Ariya, thanks to shared technologies among its Alliance partners.

Concepts like the D

, shown at the Tokyo Motor Show, hint at possible future production models, such as a new Delica off-road people mover. However, despite ongoing rumors, a return to nameplates like the Colt and Lancer has been ruled out. Mitsubishi remains focused on strategically selecting models that resonate with the Australian market.

A Strategic Approach to the Future

Mitsubishi’s future product strategy is carefully tailored to meet the demands of the evolving market. As Shaun Westcott explained, “We’re very astute at picking what Australians need and what Australians want, and those are the segments that we choose to play in. Our portfolio may be lean, but it’s extremely effective.”

The introduction of these eight new models will not only bolster Mitsubishi’s lineup but also demonstrate its commitment to sustainable motoring and its agility in responding to market demands. As the industry shifts towards electrification, Mitsubishi is positioning itself as a key player, ready to lead the charge into a greener, more efficient future. Stay tuned for more updates as Mitsubishi unveils its next-generation vehicles and electrified offerings.

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