MG ZS Hybrid+: A Bold Leap into the Small SUV Market

2024-11-20
MG ZS Hybrid+: A Bold Leap into the Small SUV Market banner

MG Motor is turning up the heat in Australia’s small SUV segment with the arrival of the all-new MG ZS Hybrid+, set to launch on November 24. This new-generation model marks a significant step forward for MG as it enters the hybrid space in the compact SUV market for the first time.

ZS Hybrid+: A Hybrid-First Approach

In a bold move, MG is debuting the ZS Hybrid+ ahead of its petrol-powered siblings (due in Q1 2024) and a fully-electric ZS EV replacement (arriving in Q2 2024). Available in two trims, the ZS Hybrid+ Excite and Essence, prices start at $33,990 and $36,990 drive-away respectively.

A Competitive Price Point

  • Previous-generation ZS Excite 1.5L petrol: $22,990 drive-away.
  • Petrol-powered ZST entry-level: $25,490 drive-away.
  • Current ZS EV: $39,990 drive-away (with an $8000 factory bonus).

The ZS Hybrid+ is positioned to bridge the gap between MG’s affordable petrol offerings and its growing electrified lineup, offering exceptional value in a competitive segment.

Facing Tough Competition

The ZS Hybrid+ enters a hotly contested market with rivals like:

  • Hyundai Kona: From $32,500 + on-road costs.
  • Mitsubishi ASX: From $24,490 + on-road costs (petrol).
  • Haval Jolion: From $26,990 drive-away (petrol) or $32,990 drive-away (hybrid).

MG’s pricing strategy aims to undercut premium competitors while offering a more feature-packed and stylish alternative to budget-focused rivals.

Redefining the MG ZS

The new ZS Hybrid+ is more than an update; it’s a complete reinvention. Apart from the nameplate, everything else has been overhauled.

Design Overhaul

  • A stylish Euro-inspired exterior with sharp lines, modern creases, and a sleek profile.
  • MG’s latest family styling on the front and rear, giving the ZS Hybrid+ a premium yet approachable look.

Warranty That Sets the Standard

As with all MG models, the ZS Hybrid+ comes with an industry-leading 10-year/250,000km warranty, reinforcing MG’s commitment to value and customer confidence.

A Glimpse into MG’s Premium Shift

MG Motor Australia CEO Peter Ciao has described the ZS Hybrid+ as a "massive leap forward," hinting at the brand’s evolving focus on premium quality and exciting designs. This approach aligns with MG’s broader strategy of transitioning from a price-driven to a value-driven brand.

What’s Next for the ZS Lineup?

While pricing details for the upcoming petrol variants remain under wraps, they’re expected to reflect MG’s premium push, potentially increasing by 30% compared to their predecessors.

The fully-electric ZS EV replacement, arriving in mid-2024, will continue MG’s electrification journey, complementing its growing hybrid offerings and solidifying its place in Australia’s rapidly expanding EV market.

MG ZS Hybrid+: A Game-Changer?

The launch of the ZS Hybrid+ signals MG’s ambition to dominate the small SUV market with a feature-packed, stylish, and value-driven vehicle. With its competitive pricing, extended warranty, and fresh design, the ZS Hybrid+ is poised to make a big splash and win over Australian buyers looking for affordability and innovation in equal measure.

Stay tuned for updates as MG continues to electrify and expand its presence Down Under.

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