MG Unveils Australia's Longest Factory Warranty: 10 Years or 250,000km

In a groundbreaking move, MG has announced the longest factory warranty ever offered by a new-car maker in Australia, setting a new standard with a 10-year or 250,000km warranty, whichever comes first. This extended coverage marks a significant shift from MG’s previous seven-year warranty, and it is a clear statement of the brand's confidence in the reliability of its vehicles.

A New Benchmark in Warranty Coverage

Effective from August 1, 2024, MG’s new warranty applies to all newly-registered petrol, hybrid, and electric models. This extended warranty reflects MG’s commitment to providing long-term peace of mind to its customers, underscoring the company’s confidence in the durability and reliability of its vehicles.

Key Points of the New Warranty:

• Duration: 10 years or 250,000km.
• Coverage: Applies to non-commercial use vehicles, including all petrol, hybrid, and electric models.
• Exclusions: Vehicles used for commercial purposes (such as Ubers, taxis, food delivery, and driving schools) will retain the previous seven-year or 160,000km warranty.
• High-Voltage Batteries: The warranty covers the high-voltage batteries in MG's hybrid and electric vehicles.

Unlike Mitsubishi’s 10-year warranty, which requires vehicles to be serviced exclusively within the dealer network to access the full coverage, MG’s new warranty does not impose such restrictions. This means MG customers have the flexibility to service their vehicles outside the dealer network without affecting their warranty, a notable advantage over Mitsubishi’s 'five plus five' offer, which reverts to a five-year or 100,000km warranty if services are performed outside the official network.

Comparing Industry Standards

MG’s new 10-year warranty sets it apart in the Australian automotive market, where other leading brands offer varying lengths of coverage:

• 10 Years: Mitsubishi (on the vehicle’s warranty, but with dealer network service requirements)
• 7 Years: Kia (standard across its line-up since 2019), Isuzu Ute
• 6 Years: Mazda
• 5 Years: Toyota, Ford, Hyundai, Nissan
• 4 Years: Tesla

The new MG warranty significantly extends the brand's previous offering of seven years, introduced in November 2017 for selected SUV models and standardised across the line-up in March 2019. This move not only reinforces MG’s position as a leader in warranty coverage but also demonstrates its commitment to enhancing customer trust and satisfaction.

Industry Context and MG’s Market Position

MG’s decision to offer a 10-year warranty comes as the brand faces a 7.9% decline in sales so far this year, while the overall market has experienced an 8.7% increase. This strategic move is likely aimed at bolstering consumer confidence and boosting sales in a competitive market.

Historical Warranty Trends

MG’s introduction of a seven-year warranty in 2017 followed Kia's pioneering move in October 2014, which was the first to offer such extensive coverage. Hyundai also set an early benchmark with its five-year warranty introduced in 1999, which continues to be a standard in the industry.

Conclusion

With its new 10-year or 250,000km factory warranty, MG is not only setting a new industry standard but also offering significant value and reassurance to its customers. As MG continues to innovate and adapt in a dynamic automotive market, this extended warranty is a clear testament to the brand’s confidence in its vehicles and its commitment to customer satisfaction. For those considering a new MG, this extended warranty provides a compelling reason to explore the brand’s offerings.