MG’s Bold Vision: Top 3 in Australia by 2030

MG, Australia’s leading Chinese car brand, has unveiled an ambitious roadmap to break into the Top Five best-selling brands by 2027 and the Top Three by 2030. With an aggressive product expansion strategy, MG aims to challenge automotive giants like Hyundai, Kia, and Mitsubishi, redefining its position in the Australian car market.

From Best Price to Best Value

Since its re-entry into the Australian market in 2017, MG has grown exponentially, evolving from a niche player with just 600 sales to a brand delivering close to 50,000 vehicles annually. This rapid growth has been fueled by a focus on affordability and value, epitomized by models like the MG 3 city hatch and the ZS small SUV.

MG CEO Peter Ciao outlined the brand's future direction, emphasizing a shift from being “best priced” to offering “best value.” This involves maintaining competitive pricing while integrating cutting-edge technology into its vehicles.

Peter Ciao on MG’s Philosophy

“We will turn to best value. Best value means best price [is] still there, but we will [add] tech.”

The Path to 2030: Expanding the Lineup

MG plans to increase its offerings across all key segments, introducing a mix of petrol, hybrid, and fully electric vehicles. The brand's diverse product range is designed to appeal to a broad audience, from budget-conscious buyers to tech-savvy EV enthusiasts.

Upcoming Petrol Models

• MG 3: An updated version of the budget-friendly hatch.
• MG 5: A refreshed model is expected by early 2025.
• MG 7: A sporty sedan debuting in 2025.
• ZS: A hybrid version arriving soon, followed by petrol variants in early 2025.
• Seven-Seater SUV (QS): Expected in 2025, offering affordable family transport.

Hybrid and Plug-In Hybrid Additions

• MG 3 Hybrid: On sale now.
• ZS Hybrid: Launching soon.
• HS Hybrid and Plug-In Hybrid: Arriving mid-2025.

Electric Expansion

• MG 4 and Cyberster: Already on sale.
• ES5: A new compact SUV replacing the ZS EV.
• Mid-Size Electric SUV: Launching in 2025.
• IM Motors Luxury Models: An electric sedan and SUV due in 2025.

Key Milestones on the Road to Success

Top Five by 2027

MG is set to outpace competitors like Mitsubishi by increasing its sales to 80,000–90,000 units annually, leveraging new models and a diversified powertrain portfolio.

Top Three by 2030

The long-term goal is to climb into the Top Three, a feat that would make MG the first Chinese automaker to achieve this in Australia, trailing only Toyota and one other brand.

Why MG Thinks It Can Succeed

1. Broad Product Range: MG aims to be the only brand offering solutions across all key powertrain technologies—petrol, hybrid, plug-in hybrid, and electric.
2. Affordability with Tech: The brand’s focus on delivering advanced features at competitive prices appeals to both budget-conscious buyers and those seeking innovation.
3. Rapid Growth History: From 600 cars in 2017 to nearly 50,000 in 2022, MG has a proven track record of expansion.

Peter Ciao on MG’s Unique Offering

“MG is the only brand with everything – every technology we provide lots of options.”

What’s Next for MG in Australia?

With a wave of new models, including its first seven-seater SUV and luxury electric offerings from its parent company SAIC’s IM Motors, MG is poised to disrupt the Australian car market. Whether it can achieve its ambitious sales targets remains to be seen, but the brand's bold strategy is undoubtedly set to reshape the competitive landscape.

Stay tuned as MG continues its journey to redefine what it means to deliver value, technology, and innovation to Australian drivers.