MG: A Century of Transformation and Triumph in the Australian Market

MG is a name that holds significant weight in the automotive world, thanks to its storied past and current success. From its roots as a British manufacturer of charming sports cars to its modern-day identity under Chinese ownership, MG has continuously reinvented itself. Today, the brand is one of the top contenders in the Australian automotive market, known for offering a diverse range of affordable vehicles that appeal to a wide variety of consumers. As MG celebrates its 100th anniversary, it's worth taking a closer look at the evolution of this iconic brand and what it offers Australian drivers.

MG's Rise in Australia: A Shift in Perception

In recent years, MG has successfully carved out a strong presence in Australia. The brand is currently ranked seventh in the Australian new-vehicle sales chart, thanks to an expanding model lineup that spans across various market segments. MG’s reputation for producing affordable cars with mass-market appeal has been solidified, and while it may not surpass its 2023 sales record, its position remains impressive. The arrival of new models, including electric and hybrid options, has helped to change the perception of MG as simply a “cheap and cheerful” brand.

Historically, when people thought of MG, the MG 3 hatchback came to mind—affordable but not necessarily the most glamorous option on the market. However, recent additions like the all-new MG 4 electric hatch, the upgraded MG 3, and the refreshed HS mid-sized SUV are helping the brand shift towards a more premium and diversified offering. Moreover, the introduction of the $100,000-plus MG Cyberster electric sports car signals MG’s intent to play in more upscale segments as well.

The Storied History of MG

MG’s roots trace back to 1924 when Cecil Kimber, a British car designer, began modifying Morris Oxford vehicles and selling them under the MG name at Morris Garages in Oxford, England. The first car, the MG 14/28, debuted in 1924, and by 1928, the MG brand had become synonymous with sporty and affordable cars. Throughout the 1930s, MG gained recognition in motorsport, securing victories that cemented its reputation for performance.

While the brand faced challenges, including the disruption of production during World War II, MG’s post-war models, such as the MG TC, TD, and TF, became global sensations. The 1950s and 1960s saw the release of the MGA and the iconic MGB, which helped MG solidify its position as a leader in the small sports car market. However, the MG brand began to lose some of its shine in the 1970s as its parent company, British Leyland, merged with competitors and shifted its focus towards mass-market cars.

The decline of MG in the 1980s and 1990s led to several ownership changes, with the MG name passing through the hands of British Aerospace, BMW, and ultimately the MG Rover Group. In 2005, the MG Rover Group entered administration, marking a period of uncertainty for the brand. However, this was not the end for MG, as the company was bought by the Chinese automaker Nanjing Automobile, which later merged with SAIC Motor, marking the beginning of MG’s rebirth as a global powerhouse.

MG Under Chinese Ownership: The Global Expansion

Since its acquisition by SAIC in 2007, MG has undergone a remarkable transformation. It is now a global brand, with vehicles sold across multiple continents. The brand's return to form began with models like the MG 6 and the MG 3, which showcased the brand’s renewed focus on both affordability and quality. By 2019, MG became China’s largest single-marque car exporter, and its international presence grew significantly.

MG’s expansion into the electric vehicle (EV) market, highlighted by the launch of the MG ZS EV and the MG 4, signaled the brand’s commitment to sustainability. The MG 4, in particular, has become Australia’s cheapest EV, attracting attention for its affordability and practicality. Meanwhile, the MG ZS EV has also been well-received, offering Australian drivers an electric SUV option with a competitive price tag.

What You Can Buy from MG Today

MG's Australian lineup has evolved significantly over the past few years. In 2024, the brand offers a variety of models catering to different segments, from compact cars to SUVs, and even high-performance electric vehicles.

• MG 3: The brand’s smallest and most affordable car, available from $22,990 drive-away. It's perfect for budget-conscious buyers seeking practicality without sacrificing style.
• MG 4: MG's first all-electric hatchback, with a price range of $32,990 to $55,990. With multiple variants offering different ranges, it’s one of the most affordable electric cars in Australia.
• MG ZS: A compact SUV available in petrol, hybrid, and electric variants. The ZS range is priced from $20,990 to $50,593, offering excellent value for families or those looking for a small SUV.
• MG ZS EV: This fully-electric SUV starts at $43,299, offering a practical and affordable option for those transitioning to electric vehicles.
• MG HS: A medium-sized SUV that blends style, performance, and affordability, with prices ranging from $34,990 to $40,990.
• MG Cyberster: The brand’s first electric sports car, priced at $115,000. This high-performance roadster brings MG into a more premium market with impressive performance stats.

MG continues to innovate with new models, including the upcoming MG ZS Hybrid+ and the launch of several new EV variants.

Competing in a Crowded Market

MG faces stiff competition from several brands in Australia, including Chinese rivals like Chery and GWM, as well as established players like Mitsubishi, Suzuki, and Mazda. MG’s affordable pricing and growing reputation for quality and value have positioned it well against these competitors. The ZS, for example, competes directly with the Suzuki Vitara and Mitsubishi ASX, while the MG 3 rivals the Suzuki Swift in the compact car market.

One of MG's unique selling points is its strong electric vehicle lineup, which competes with brands like Tesla, Hyundai, and Nissan. The MG ZS EV and MG 4 are among the most affordable electric cars on the market, making EVs more accessible to a broader range of Australians.

MG’s Popularity in Australia

MG has seen significant growth in Australia, ranking as the seventh-best-selling car brand in the country. The MG ZS is the brand's most popular model, followed closely by the MG 3 and MG 4. While the brand’s sales are slightly down from 2023, it remains the top-selling Chinese carmaker in Australia and continues to grow in popularity, especially in the electric vehicle sector.

Looking Ahead: The Future of MG

The future looks bright for MG, with several exciting new models on the horizon. As the brand celebrates its 100th anniversary, it continues to expand its lineup and push further into the electric vehicle market. Whether you're looking for a compact city car, a family-friendly SUV, or a high-performance sports car, MG has something for everyone.

As MG looks to the future, expect more innovation, more electric models, and continued growth in the Australian market. The brand’s evolution from a British sports car manufacturer to a global player in the automotive industry is a testament to its resilience and adaptability.