Kia Tasman Ute: A Glimpse into the Future of Utes

The anticipation surrounding the Kia Tasman ute is heating up as the automaker continues to drip-feed information about this highly anticipated vehicle. Set to be unveiled soon and available for purchase in the first half of 2025, the Tasman is poised to challenge the likes of the Ford Ranger and Toyota HiLux, two of the top players in the ute segment.

Local Testing: A Tough Outback Trial

Kia has released a new promotional video showcasing the dual cab diesel 4x4 Tasman undergoing rigorous tow testing in the rugged terrain of outback New South Wales. This video highlights the ute's impressive capabilities as it tackles challenging roads and trails, pulling a test trailer loaded with water, steel, and concrete ballast.

The Tasman’s performance in these harsh conditions is a testament to its robustness and reliability. By the end of the video, the Tasman drives past the Pooncarie Hotel, a small township in arid southwestern NSW, underscoring its extensive local testing.

Promising Performance and Payload

Kia has promised that the Tasman will deliver a full 3500kg braked towing capacity and a substantial payload, which will be crucial for its success in the Australian market. This capability will be a major selling point, given the Tasman’s competitive positioning against well-established rivals.

Kia Australia has set a bold target of 20,000 to 25,000 annual sales for the Tasman, making Australia the second-largest market for the new ute after its home market in Korea.

A Versatile Offering

The Tasman will be available in a range of body styles, including double-cab, single-cab, and cab/chassis variants, and will offer both 4x2 and 4x4 drivetrains. Buyers can choose between manual and automatic transmissions, all powered by a 2.2-litre turbo-diesel four-cylinder engine.

Design and Features

Based on the information revealed and spy shots, the Tasman will combine traditional mechanical elements with a modern, upscale interior. The exterior styling, characterized by unique ‘eye brows’ over the wheel arches, has been described as divisive but certainly stands out.

With its blend of capability, versatility, and distinctive design, the Kia Tasman is shaping up to be a strong contender in the ute market. As we await its official unveiling, the ongoing teaser videos and testing reports only add to the excitement surrounding this new addition to the Kia lineup.