Kia Charges Ahead: Australian Launch of Sportage Hybrid Imminent

2024-01-31
Kia Charges Ahead: Australian Launch of Sportage Hybrid Imminent banner

In a significant move towards greener mobility, Kia Australia is set to welcome the eagerly awaited Sportage Hybrid to its lineup. As the first examples of the Australian-specification Sportage Hybrid prepare to hit showrooms in the coming weeks, anticipation is building. Roland Rivero, General Manager for Product Planning at Kia Australia, shared key details at the launch of the updated Sorento, shedding light on what consumers can expect from this electrified addition to the Sportage family.

Arrival Details:

The electrified variant of the popular Sportage model is expected to make its debut in Australian showrooms this February, joining the existing petrol and diesel versions. While full details, including pricing and specifications, are on the horizon, enthusiasts are eagerly awaiting the arrival of this hybrid option in the Kia lineup.

Trim Levels and Availability:

Kia Australia plans to offer the Sportage Hybrid in two trim levels, aligning with the existing SX and GT-Line variants. Unlike its larger siblings, the Sorento and Carnival Hybrid models, the Sportage Hybrid is expected to have better availability, although it may not match the ubiquity of the Toyota RAV4 Hybrid.

Roland Rivero emphasized, "Total supply will dictate if we have a record year for Sportage – it will be close." Despite the limited supply, the introduction of the hybrid option is poised to significantly contribute to Sportage's monthly sales volume.

Technical Specifications:

The Sportage Hybrid will share the same powertrain as the larger Sorento Hybrid. A 1.6-liter turbocharged petrol-electric hybrid system will combine a 132kW/265Nm four-cylinder petrol engine with a 44kW/264Nm electric motor and a 1.49kWh lithium-ion polymer battery. The total system outputs are impressive at 169kW of power and 350Nm of torque, surpassing competitors like the Toyota RAV4 Hybrid and Subaru Forester Hybrid.

Expectations and Market Position:

With an estimated volume of around 200 units per month, constituting 15-20 percent of Sportage's monthly sales based on VFACTS figures from the previous year, the Sportage Hybrid is poised to make a significant impact. While not expected to feature the latest infotainment system with Kia Connect, a mid-life facelift scheduled for around 12 months away is anticipated to bring technological upgrades.

Pricing Insights:

The Sportage Hybrid is expected to command a premium of $4000-$4500 over its equivalent petrol model. This pricing strategy is in line with Kia's current offering, where the Sorento HEV is $4700 more than its petrol counterparts.

As Kia Australia prepares to usher in the Sportage Hybrid, the automotive landscape in the country is witnessing a pivotal moment. With advanced technology, competitive pricing, and a commitment to sustainable mobility, the Sportage Hybrid represents Kia's dedication to meeting the evolving preferences of Australian consumers. The imminent arrival of this electrified model adds a new dimension to Kia's diverse lineup, promising an exciting and eco-friendly driving experience for enthusiasts Down Under.

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