Hyundai's Ambitious Electrification Strategy: Hybrids, EVs, and Beyond

Hyundai is forging ahead with a bold electrification strategy that encompasses not only a significant expansion of its electric vehicle (EV) lineup but also a renewed focus on hybrid technology. As the automotive landscape evolves, Hyundai aims to cater to diverse customer preferences while continuing to innovate in both traditional and green technologies.

Expanding Hybrid Offerings

In a notable shift, Hyundai plans to double its hybrid lineup to a total of 14 vehicles across both its Hyundai and Genesis brands. This includes a brand-new generation of hybrid technology called TMED-II, set to replace the existing TMED system. The TMED-II will debut in production vehicles starting January 2025 and will feature advanced smart regenerative braking and vehicle-to-load (V2L) technology, allowing owners to power external appliances from their vehicle’s battery.

For Genesis, this expansion will mark the brand’s first foray into hybrid vehicles. By 2028, Hyundai targets annual hybrid sales of 1.33 million units, a significant increase from previous years. This growth is expected to be driven by high demand in North America, where Hyundai anticipates selling 690,000 hybrids annually by 2030.

Introducing Extended-Range Electric Vehicles (EREVs)

Hyundai is also set to bridge the gap between hybrids and full EVs with its new extended-range electric vehicles (EREVs). These vehicles are designed to offer the benefits of both combustion and electric power. The EREVs will feature a new powertrain with two electric motors and an all-wheel drive system, with the petrol engine used solely as a generator for the battery.

Hyundai projects a combined range of over 900 kilometers for these EREVs. Mass production is slated to begin by the end of 2026, with sales starting in 2027. Initial EREV models will be launched in North America and China, with plans to offer these powertrains in models similar to the Hyundai Santa Fe and Genesis GV70, as well as economical C-segment platforms akin to the Hyundai i30.

Accelerating EV Development

While Hyundai is expanding its hybrid and EREV offerings, its commitment to EVs remains unwavering. By 2030, Hyundai aims to offer 21 distinct EV models, with global sales volumes reaching two million vehicles. This ambitious plan includes an expanded lineup of high-performance N-badged EVs, such as the Ioniq 5 N, and the production of the N Vision 74 concept with electric power.

To support this growth, Hyundai is investing heavily in EV production and technology. The company is opening a new plant in the US this year to build both hybrids and EVs, and by 2026, it will establish a dedicated EV factory in Ulsan, South Korea, increasing its production capacity by 500,000 units.

Hyundai is also advancing its battery technology, including the development of solid-state batteries and innovative battery cell-to-vehicle (CTV) integration, which promises to reduce vehicle weight and enhance performance. The company plans to introduce new battery technologies with a performance enhancement of over 20% by 2030 and incorporate advanced cooling technology to improve safety and battery life.

Looking Forward

Hyundai's comprehensive strategy reflects a deep understanding of the evolving automotive market. By expanding its hybrid lineup, introducing innovative EREV models, and pushing the boundaries of EV technology, Hyundai is positioning itself as a leader in both traditional and electrified vehicles. The company’s investments in research and development, coupled with its commitment to addressing diverse customer needs, are set to drive its success in the coming years.

Stay tuned for more updates on Hyundai’s electrification journey and the exciting developments across its vehicle lineup.