Hyundai Ioniq 4: A New Electric SUV on the Horizon?

Hyundai is gearing up to expand its Ioniq electric vehicle lineup, and its latest addition, potentially named the Ioniq 4, is causing a stir in the EV world. Recently uncovered in a Chinese database and discussed in Korean automotive forums, this upcoming model is shaping up to be a mid-size electric SUV with a more upright and conventional design compared to the futuristic Ioniq 5.

The Next Ioniq in Line

Codenamed ‘OE’, the Ioniq 4 is believed to slot between the compact Kona Electric and the larger Ioniq 5. It could offer a similar footprint to the Kia EV5, combining compact dimensions with a taller, more SUV-like profile. This design strategy positions the Ioniq 4 as a practical and versatile EV, potentially appealing to buyers looking for a more traditional SUV shape.

A Platform Debate: E-GMP or N3?

The underpinnings of the Ioniq 4 are still a topic of speculation:

• E-GMP Platform: Hyundai’s dedicated electric vehicle platform, used in the Ioniq 5 and Ioniq 6, offers cutting-edge 800-volt technology for ultra-fast charging and rear-wheel-drive configurations.
• N3 eK Platform: A cost-effective platform derived from Hyundai’s petrol-powered vehicles, used in models like the Kia EV5, may provide the foundation for the Ioniq 4.

If built on the N3 platform, the Ioniq 4 could prioritize affordability, making it an attractive entry point for EV buyers.

Design Insights from Spy Images

Spy shots reveal several design cues aligning the Ioniq 4 with its Ioniq siblings:

• Parametric Pixel Motif: Featured on the back of the passenger seat, echoing the design language of the Ioniq lineup.
• Similar Elements: Alloy wheels, side mirrors, and door handles reminiscent of the Ioniq 5.
• Upright SUV Form: A boxier, taller shape akin to popular electric SUVs like the Tesla Model Y and BYD Atto 3.

These design choices suggest Hyundai is aiming for a blend of familiarity and innovation, balancing Ioniq’s distinctive aesthetics with broader appeal.

Hyundai’s Strategy in China

The Ioniq 4 could play a pivotal role in Hyundai’s renewed push into the Chinese market. Despite the country’s massive demand for EVs and plug-in hybrids – accounting for over half of new vehicle sales – Hyundai has struggled to establish a foothold.

Recent moves, such as a $1.8 billion investment in its joint venture with BAIC Motor, signal Hyundai’s intent to capture a slice of this booming market. The Ioniq 4, with its mass-market appeal, could be the brand’s ticket to greater success in China.

Global Availability: A Question Mark

While the Kia EV5 – a potential twin to the Ioniq 4 – is slated for global markets, it remains unclear if Hyundai will follow suit with its new model. The Ioniq 4 could launch exclusively in China, or it might be exported to key regions like Australia, Europe, and the US, depending on market demand.

Conclusion

The potential Hyundai Ioniq 4 represents an exciting addition to the brand’s growing EV lineup. With its practical SUV design, cutting-edge features, and affordability focus, it’s poised to attract a wide range of buyers. Whether it becomes a global model or remains a China-exclusive, the Ioniq 4 underscores Hyundai’s commitment to making electric vehicles accessible and versatile for every market.

Stay tuned for more updates as Hyundai officially unveils its plans for this promising new EV!

Credit: Drive.com.au