Drive Car of the Year 2025: Best Luxury Car Under $100K – A Look at the Contenders
In the world of luxury vehicles, every detail counts, and for the Drive Car of the Year 2025 – Best Luxury Car Under $100K category, only models that elevate the driving experience with seamless technology, superior materials, and sophisticated comfort can rise to the top. This category isn’t just about which features are included; it’s about how these features are thoughtfully integrated into each vehicle’s design to offer a refined and rewarding driving experience.
For the past two years, the Mercedes-Benz C-Class has dominated this category with its sleek S-Class-inspired design, advanced tech, and premium amenities. But with a range of all-new or significantly updated contenders for 2025, it may face stiff competition to retain its crown.
Meet the Contenders
Mercedes-Benz C-Class
As the reigning champion, the Mercedes-Benz C-Class has set a high standard, earning its spot as the luxury benchmark under $100K. Known for its high-quality finishes and cutting-edge features, this compact luxury sedan blends a powerful yet efficient driving experience with a tech-rich cabin that feels like a mini S-Class.
BMW 1 Series
With the new BMW 1 Series, BMW brings a fresh take on compact luxury, loaded with features that give it an edge in tech and performance. Though smaller than the C-Class, the 1 Series is poised to appeal to buyers seeking a compact yet premium driving experience with BMW’s characteristic sporty feel.
BMW i4 eDrive 35
The BMW i4 eDrive 35 introduces electric luxury to the mix. With a refined cabin, premium tech, and the eco-friendly appeal of an electric drivetrain, the i4 offers a unique alternative to traditional luxury models, focusing on sustainability without compromising on style or comfort.
Honda Accord
The Honda Accord has moved upmarket with its latest model, making it a surprising addition to the luxury lineup. Equipped with advanced Google-backed infotainment, a spacious interior, and a smooth hybrid drivetrain, the Accord proves you don’t have to break the bank to enjoy premium comfort and tech.
Polestar 4
With its Scandinavian minimalism and a unique design that even ditches the rear window, the Polestar 4 redefines luxury. Offering up to 400kW of electric power, this model blends performance with a sleek and distinctive aesthetic, challenging traditional notions of what a luxury car should look like.
Skoda Octavia
Eastern European design meets functionality in the newly facelifted Skoda Octavia. Available as a sedan or wagon, the Octavia provides a polished interior, efficient performance, and a surprisingly premium feel, positioning it as a dark horse in the luxury category.
Tesla Model 3 Performance
The updated Tesla Model 3 Performance is another electric entry, bringing Tesla’s impressive range, instant torque, and minimalist interior design. With a suite of advanced driver assistance features and rapid acceleration, the Model 3 could be a game-changer in this year’s luxury lineup.
Toyota Camry
The Toyota Camry SL hybrid combines style, comfort, and tech in a family-friendly package that remains affordable. For under $54,000, the Camry offers features like ventilated seats, a panoramic roof, and an efficient hybrid powertrain – impressive perks for a car in this price range.
The Eligibility Criteria
To qualify for the Best Luxury Car Under $100K category, vehicles must:
- Be all-new or significantly updated.
- Be available for sale with customer deliveries by December 31, 2024.
- Have retail examples available for Drive’s road testing by the cut-off date.
- Offer a starting price under $100,000, excluding on-road costs.
What’s Next?
The winner of the 2025 Drive Car of the Year – Best Luxury Car Under $100K will be revealed in February 2025. Stay tuned as we unveil the finalists, each promising a premium approach to technology, comfort, and style. Will Mercedes-Benz retain its title, or will one of these challengers claim the luxury crown?