Chery’s Hybrid Expansion Set to Shake Up the Australian Market

Chery’s rapid rise in Australia is about to take another leap forward, with the brand preparing to introduce hybrid options across its SUV range. After a massive 158% sales increase in 2023—moving 12,603 vehicles—Chery is now focusing on hybrid powertrains to meet growing consumer demand.

Hybrid Powertrains Coming to Key Chery Models

Speaking with carsales, Chery Motors Australia Head of PR, Tim Krieger, confirmed that hybrid models are coming to three of the brand’s key SUVs:✅ Tiggo 4 – Will receive a standard hybrid powertrain✅ Tiggo 7 – Plug-in hybrid (PHEV) option coming✅ Tiggo 8 – Plug-in hybrid (PHEV) option coming

“The hybrid market is growing significantly, so we want to get our hands on as many hybrids as possible,” said Krieger.

With the hybrid market in Australia growing by 76% year-on-year, Chery is moving quickly to keep pace with shifting buyer preferences and compete against hybrid pioneers like Toyota.

Jaecoo Brand Also Going Hybrid

Chery’s expansion into hybrids doesn’t stop at its Tiggo lineup. The Jaecoo J7, an all-new mid-size SUV launching under Chery’s sub-brand Jaecoo, will also receive a plug-in hybrid variant shortly after its May debut.

This marks a significant push into the electrified market, with Chery diversifying its powertrain options to attract more Australian buyers.

Chery’s Cautious Approach to EVs

While Chery is diving into hybrids, full-electric models remain a slower focus. The brand recently launched the Omoda E5 EV, but Krieger noted that the electric car market is "tough at the moment", citing high competition and pricing pressures.

“We're just letting the dust settle there, letting the E5 get established, and then we'll see how things progress from there,” he said.

This measured approach suggests that, for now, hybrids will be Chery’s primary electrification strategy in Australia.

Chery’s Future in Australia

With hybrid versions of the Tiggo 4, Tiggo 7, Tiggo 8, and Jaecoo J7 on the horizon, Chery is making a bold move to solidify its place in the Australian market. The brand is not only growing but adapting quickly to consumer preferences, setting the stage for an even bigger 2025.

Will these new hybrid models help Chery close the gap with competitors? Time will tell, but one thing is clear—Chery is here to stay.

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Credit: CarExpert.com.au