Chery's Drive Towards Safety and Innovation: A Closer Look

In the ever-evolving automotive landscape, safety and innovation remain at the forefront of manufacturers' agendas. Chery, a name synonymous with cutting-edge technology and forward-thinking design, is not only pushing the boundaries of active safety and driver assistance technology but is also embarking on an ambitious journey to enhance its offerings through local tuning programs.

A Vision for the Future

Lucas Harris, Managing Director of Chery Australia, sheds light on the brand's commitment to refining its vehicles for the Australian market. Speaking about Chery's recent endeavors, Harris highlights the brand's dedication to local tuning of components such as the powertrain, suspension, and steering.

"Our recent focus has been on fine-tuning our vehicles to better suit Australian roads and driving conditions," says Harris. "By conducting rigorous testing and validation locally, we aim to address any issues and deliver an optimized driving experience for our customers."

Learning from Challenges

Chery's journey in Australia hasn't been without its challenges. Harris acknowledges the initial feedback on the calibration of Chery's advanced driver assistance system (ADAS) technology, including lane-keep assist and driver attention monitoring. However, he views these challenges as valuable learning opportunities.

"Early on, we faced some criticism regarding the adaptability of our ADAS technology to local conditions," explains Harris. "While it was a steep learning curve, it provided us with valuable insights that have fueled our commitment to improving and refining our offerings."

Investing in Excellence

Chery's dedication to excellence is evident in its significant investment in local testing and validation. Harris emphasizes the brand's commitment to ensuring the safety and usability of its vehicles, stating, "We've had a team of engineers working tirelessly to fine-tune our vehicles and address any issues that arise. It's a testament to our commitment to delivering quality and reliability."

Balancing Safety and User Experience

As Chery continues to refine its vehicles, Harris underscores the importance of balancing safety with user experience. "Our goal is to enhance the safety features of our vehicles while ensuring a seamless and enjoyable driving experience for our customers," says Harris. "We want drivers to feel confident and empowered behind the wheel, knowing that their vehicle is equipped with advanced safety technology."

Looking Ahead

With a clear vision for the future and a commitment to innovation, Chery is poised to make waves in the automotive industry. As the brand continues to expand its local tuning program and refine its offerings, drivers can expect nothing short of excellence from Chery vehicles on Australian roads.

Experience the Future Today

For drivers seeking safety, innovation, and reliability, Chery stands as a beacon of excellence in the automotive world. With its unwavering commitment to quality and continuous improvement, Chery is driving towards a future where safety and innovation go hand in hand.