Chery Motor Australia Eyes Sub-$30,000 SUV Market with Potential Tiggo 4 Launch
2024-05-28
Chery Motor Australia is gearing up for an ambitious product launch spree, with its sights set on capturing a slice of the lucrative sub-$30,000 SUV segment. Here's a glimpse into the exciting developments on the horizon:
Introduction of the Tiggo 4
- New Entry-Level SUV: Chery Australia's Chief Operating Officer, Lucas Harris, revealed plans to introduce the Tiggo 4, a smaller and more affordable SUV model.
- Target Launch: The Tiggo 4 could hit the Australian market as early as late 2024, marking a significant addition to Chery's expanding lineup.
Seizing Market Opportunity
- Sub-$30,000 Segment: Mr. Harris emphasized Chery's recognition of a "massive opportunity" in the sub-$30,000 market segment.
- Competitive Pricing: With plans to position the Tiggo 4 competitively, Chery aims to cater to budget-conscious consumers without compromising on quality and features.
Tiggo 4 Pro Overview
- Compact Dimensions: The Tiggo 4 Pro, Chery's current subcompact SUV, boasts dimensions comparable to popular models like the Kia Seltos.
- Powerful Performance: Equipped with a 1.5-litre turbocharged petrol engine, the Tiggo 4 Pro promises a dynamic driving experience similar to its larger counterparts.
- Refreshed Design: A recent update in China unveiled a refreshed Tiggo 4 model featuring enhanced exterior styling and an updated interior with modern amenities.
Competitive Positioning
- Rivalry with Established Brands: Chery's Tiggo 4 Pro is poised to compete with entry-level versions of popular SUVs like the Mitsubishi ASX, MG ZST, and GWM Haval Jolion.
- Price Point: With a potential starting price below $30,000, the Tiggo 4 Pro could emerge as one of the most affordable new SUVs in the Australian market.
Omoda 5 End of Financial Year Deal
- Current Offering: As part of an end-of-financial-year deal, Chery's Omoda 5 is currently available from $29,990 drive-away, providing consumers with a compelling option in the mid-range SUV segment.
Chery Motor Australia's strategic approach to product expansion reflects its commitment to meeting the diverse needs of Australian consumers. Stay tuned for further updates on the Tiggo 4 launch and other exciting developments from Chery.
(Please note: Prices and specifications are subject to change. For the latest information, consult your nearest Chery dealership.)