Celebrating Milestones: Ram Trucks Australia Hits 30,000 RHD Pick-Ups

Ram Trucks Australia is marking a significant milestone as it celebrates the conversion of its 30,000th factory-backed pick-up to right-hand drive. From humble beginnings to becoming a dominant force in the Australian automotive landscape, Ram Trucks has paved the way for a thriving segment in the market.

A Testament to Dedication

Jeff Barber, general manager of Ram Trucks Australia, expressed his pride in reaching this monumental achievement, stating, "30,000 vehicles is a significant carpark in anyone’s books – that it's come about in a segment that didn’t exist a few years ago is testament to the hard work of everyone involved." This milestone is a testament to the dedication and commitment of the entire Ram Trucks team, from manufacturing to sales and beyond.

Exciting Finance Offers

To celebrate this achievement, Ram Trucks Australia has announced a special finance offer for the base-model Ram 1500 Big Horn. Customers can take advantage of a no-deposit 4.99% finance offer on examples sold and delivered between May 1st and June 30th, 2024. This offer presents an excellent opportunity for drivers to experience the power and performance of a Ram pick-up firsthand.

Expanding Line-Up

Ram's Australian website showcases an impressive array of models, including the DT-series 1500 Laramie Sport and Limited, the soon-to-be-discontinued DS-series 1500 Express, and the latest heavy-duty 2500 and 3500 Laramie models. These models are complemented by the entry-level 1500 Big Horn, well-equipped 1500 Laramie, and the final batch of 1500 TRX supercharged V8s, including 130 Final Editions. With such a diverse line-up, there's a Ram pick-up to suit every driver's needs and preferences.

Continued Growth

Despite recent challenges, sales of factory-backed Ram pick-ups in Australia have continued to grow steadily. Ram Trucks Australia reported a record 6,833 deliveries in 2023, representing an impressive 11.1% increase year-on-year. The Ram 1500 range led the charge, with 5,922 sales, showcasing the enduring popularity and appeal of these rugged and versatile vehicles.

Looking Ahead

As the market continues to evolve, Ram Trucks Australia remains at the forefront of innovation and excellence. With plans for expansion and continued investment in manufacturing and distribution, the future looks bright for Ram pick-ups in Australia and beyond. As Toyota prepares to enter the market with the Tundra, and with competitors like Ford and Chevrolet vying for market share, Ram Trucks Australia is poised to maintain its position as a leader in the segment.

Join the Ram Family

With 73 dealerships across Australia and New Zealand and a state-of-the-art remanufacturing facility capable of producing 50 Ram utes per day, joining the Ram family has never been easier. Experience the power, performance, and unmatched capability of Ram pick-ups today.