Car Brands Respond to Criticism of Safety Tech with New Updates

The automotive world is abuzz with recent developments as several car manufacturers, including KIA, Hyundai, Mitsubishi, and Chery, address customer feedback and critical reviews regarding advanced safety technologies. These updates reflect a growing focus on improving the driving experience while maintaining safety standards.

KIA’s Response to Feedback

KIA has taken significant steps to address concerns about its Intelligent Speed Limit Assist (ISLA) system, which has been criticized for its disruptive nature. The ISLA system, which automatically alerts drivers when a speed limit changes, was initially set to default 'on' every time the vehicle was restarted. This feature often emitted warning sounds through the speakers, which some drivers found intrusive.

In response, KIA is rolling out over-the-air (OTA) software updates for its Sorento large SUVs. These updates will include a convenient ‘shortcut’ allowing drivers to disable the ISLA system easily. This move aims to enhance driver satisfaction by providing more control over the system's operation.

Hyundai’s Similar Moves

Hyundai is also addressing customer concerns with its own suite of safety technologies. Models like the Palisade, facelifted i30 small sedan, Sonata medium sedan, Ioniq 5 and Ioniq 6 electric cars, and the new-generation Santa Fe large SUV, along with the Kona small SUV, feature the ISLA system. Hyundai is expected to follow a similar path to KIA by rolling out updates to allow drivers greater flexibility in managing the system’s alerts.

Mitsubishi’s Adjustments

Mitsubishi Motors Australia Limited (MMAL) is responding to feedback about its driver monitoring camera system in the new Triton ute. Launched earlier in 2024, the system faced criticism for being overly intrusive. In response, MMAL has stated that it is “actively seeking feedback” and is working on reducing the system’s interruptive nature. This proactive approach reflects Mitsubishi’s commitment to improving user experience based on real-world feedback.

Chery’s Technology Tweaks

Chinese automaker Chery is also making adjustments to its advanced driver assistance systems (ADAS). Following a less-than-stellar reception of its Omoda 5 model, Chery is implementing a series of modifications to its safety technology. These updates are aimed at addressing issues raised by both customers and automotive reviewers, demonstrating Chery’s willingness to adapt and improve based on market reactions.

ANCAP’s Pilot Research Project

The Australasian New Car Assessment Program (ANCAP) has launched a pilot research project focused on the usability of lane support systems. This initiative aims to assess how these systems impact driving and identify any areas for improvement. While ANCAP has not specified any systems for re-evaluation beyond lane-keeping technologies, the research underscores the ongoing scrutiny of ADAS features and their impact on the driving experience.

The Bigger Picture

The evolving landscape of automotive safety technologies is driven by increasingly stringent requirements from safety watchdogs like ANCAP. To achieve the highest safety ratings, vehicles must meet rigorous standards, including advanced lane-keeping assistance, driver fatigue monitoring, and speed sign recognition. As car manufacturers strive to balance safety with user experience, these recent updates and adjustments reflect a broader trend of responding to customer and media feedback to refine and enhance automotive technologies.

In summary, the response from KIA, Hyundai, Mitsubishi, and Chery illustrates a broader industry trend toward improving the user experience with advanced safety technologies. By addressing feedback and implementing practical changes, these brands are demonstrating a commitment to both safety and customer satisfaction.