Electrifying Growth: Mitsubishi Ramps Up Plug-in Hybrid SUV Production

Mitsubishi is gearing up to meet the surging demand for its electrified mid-size and small SUVs, with plans to double sales of its popular plug-in hybrid electric vehicles (PHEVs). The 2024 Mitsubishi Outlander and Eclipse Cross Plug-in Hybrid EV (PHEV) are set to undergo a significant expansion to keep pace with the growing interest in eco-friendly driving options.

A Booming Market

Shaun Westcott, CEO of Mitsubishi Australia, revealed the brand's ambitious sales targets for its PHEV SUVs in response to overwhelming demand. "The demand for that [PHEV] product is so intense," said Westcott, highlighting the long waiting lists stretching up to nine months. Mitsubishi aims to capitalize on this market momentum by doubling the sales of its Outlander and Eclipse Cross PHEVs.

The Appeal of PHEVs

The allure of Mitsubishi's PHEV lineup lies in its versatility and eco-friendly credentials. Westcott emphasized the appeal of the Outlander PHEV's best-of-both-worlds proposition, offering electric driving capabilities for city commutes while retaining the flexibility of a hybrid system for longer journeys. With an impressive electric range of 84km and a claimed fuel consumption of just 1.5L/100km, Mitsubishi's PHEVs provide an attractive option for Australian drivers.

Meeting the Challenge

Despite the soaring demand, Mitsubishi faces challenges in meeting production targets, particularly in battery supply. Westcott acknowledged the constraints but reassured customers that Mitsubishi Motors Corporation (MMC) is actively working on solutions to ramp up battery production. By securing better supply agreements with suppliers, Mitsubishi is poised to increase production and satisfy the growing appetite for its PHEV SUVs.

Tynan Motors: Your Destination for Mitsubishi PHEVs

At Tynan Motors, we're excited to see Mitsubishi's commitment to expanding its electrified vehicle lineup. As authorized dealers of Mitsubishi vehicles, including the Outlander and Eclipse Cross PHEVs, we're here to help you explore the benefits of eco-friendly driving. With their blend of electric efficiency and hybrid flexibility, Mitsubishi's PHEVs offer a compelling choice for environmentally conscious drivers.

Whether you're intrigued by the innovative technology of plug-in hybrids or eager to experience the eco-friendly performance of electric vehicles, our team at Tynan Motors is ready to assist you. Visit our showroom today and discover the electrifying future of driving with Mitsubishi's PHEV SUVs.

As Mitsubishi accelerates its efforts to meet the growing demand for plug-in hybrid SUVs, Tynan Motors remains your trusted partner on the journey towards sustainable and efficient driving.